- Advanced Strategy for Products and Marketing
- Advanced Analytics for Products and Marketing

Get Certified by IIM Kozhikode Dual Certification Programme

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Advanced Strategy for Products and Marketing & Advanced Analytics for Products and Marketing – IIM Kozhikode

Course Duration

14 Months

Batch

Programme Start Date

9th October, 2022

Application End Date

15th September, 2022

Session Timing

Saturday
7:15 PM to 10:30 PM

Programme Overview

Become more proactive, data-driven professionals, build winning products, grow customer base, & drive organisational revenue. Pursue India’s leading B-School, IIM Kozhikode – Advanced Strategy for Products and Marketing & Advanced Analytics for Products and Marketing to create innovative and niche marketing strategies. This dual certificate programme caters to diverse business professionals such as business leaders, Digital Analysts, Marketing Managers, Product Managers, and Academicians who want to learn the intricacies of marketing, product development and business strategy.

Maximise your potential to delve into the holistic orientation of product and marketing strategy concepts, build practical skills, and make successful decisions. Gain a valuable conceptual understanding of product and marketing strategy concepts and apply them in real-life case studies for profitable use to achieve career breakthroughs. Learn the fundamentals of product and marketing strategy through live class lectures, real-life case studies, product innovation simulation, marketing strategy simulation, capstone projects, etc. IIM eminent’s faculty will demystify case studies like Turtle Limited – developing an efficient supply chain, ideaForge – Mechanical charger, Wow! Momo- Making of Indian’s fast-food giant and much more to upscale brands.

Paving the grid for 21st-century leaders to find success — bold visions and acting decisively with the assurance that comes from leading strategic insight.

Programme Highlights

Admission Criteria

Eligibility:

For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
Minimum of at least 3 years of work experience.
Selections will be based on candidates’ profiling.

Duration (for dual programme participants):

14 months (including 10 months of classroom sessions; 2 capstone projects; 2 simulations; 16 weeks of the non-classroom project)

Duration (for individual programme participants):

7 months (including 5 months of classroom sessions; 1 capstone projects; simulation/data analysis; 8 weeks of the non-classroom project)

Mode:

Online Live (Direct to Device)

Syllabus Breakdown

#1 PROGRAMME : ADVANCED STRATEGY FOR PRODUCT AND MARKETING (ASPM)

Introduction to product and marketing strategy, creating, communicating and delivering value.
Strategic and tactical marketing
Innovation in product and marketing, disruptive innovation
Product innovation and marketing in BOP
Positioning Strategy
Product Strategy and roadmapping
Pricing Strategy
Integrated Marketing Communication Strategy
Consumer Behavior
Product and Marketing Strategy of national and multinationals in Emerging Economies
Consumer behavior and marketing strategy
Digital product and marketing strategy
Strategy for business markets
Simulation on marketing innovative products
Comprehensive simulation of managing segments and customers

#2 PROGRAMME : ADVANCED ANALYTICS FOR PRODUCT AND MARKETING (AAPM)

Concepts, process and relevance of marketing analytics in marketing decision
Qualitative investigation for product development and marketing decisions
Exploratory data analysis and Statistical Inference
Predictive analytics in product management and marketing – estimating the effect of marketing actions on consumer decision- correlation, simple regression & multiple regression
Finding consumers’ perceptual dimensions and their effect on consumer’s purchase decision – Factor analysis
Market segmentation, estimating market size, market profiling – Cluster analysis
Consumer’s discrete choice behaviour – Logistics regression
Product Distribution & Supply Chain Analytics
Social media analytics and text mining
Consumers’ utility of product features, Product modification – Traditional conjoint analysis
New product development, Pricing decision, market share calculation – Choice-based conjoint analysis
Time Series Analytics in marketing
Customer lifetime value
Product recommendation system

Note: The above given is an indicative list of modules and is subject to change as per IIM Kozhikode’s discretion.

Market Segmentation and Target Market Selection and Buyer’s Persona

Identifying market segment and selection of segment

Innovation in Product Management / Disruptive Innovation

Basic tenets of disruptive innovation theory
Understanding the concepts

Simulation / Scenario 1 / De-Briefing of Simulation / Scenario 2

Common pitfalls in the theory’s application
Understanding the mechanism to take an innovative product into the mainstream market

New product Development Process: Opportunity Identification/Selection, Concept Generation, Concept Selection, Concept Testing

The Phases in the New Product Process
Evaluation tasks throughout the new product process
Generating ideas for new products
Approaches to concept generation
Concept testing
Product launching

Conjoint Analysis in Product Development, Product Modification and Estimating Market Share

Analytical Approaches: Conjoint Analysis
Market share calculation

Managing Product Positioning

Overview of the product launch and product positioning and messaging,

Pricing Strategy to Market Products and Services

Overview of different types of pricing strategy, psychological pricing, participative pricing

Integrated Communication in Product and Marketing

IMC strategy for efficient product management

Sales Strategy

Overview of different aspects of sales strategy

Digital Product Strategy

Overview of different aspects of digital product strategy

Digital Marketing Strategy

Overview of different aspects of digital marketing strategy

Strategy for Multinationals

Overview of different aspects of MNC’s strategy

Comprehensive Simulation on Product and Marketing Strategy

Apply overall learning of the course in a simulated environment

14 Months

New Age
Concepts

Online Live (Direct to Device)

Limited Intake Programme

About IIM Kozhikode

IIM Kozhikode is ranked 5th as per the latest NIRF India Rankings 2022: Management. The Institute also made its global debut for its flagship MBA (101+ globally, 7+ in Asia) and EMBA programme (101+ globally, 15+ in Asia) in the 2020/21 QS World University Rankings. It is also ranked No.2 in the CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) released recently by the Ministry of Education, Govt. of India. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK). Since its inception, IIM Kozhikode has successfully carved its niche in management education through a judicious blend of academics and real-world practice. The Institute continually adapts to the rapid influx of changes in the Indian business landscape by providing cutting-edge Management Development Programmes with innovative pedagogy and content to impart industry-relevant knowledge and skills to its executive education participants. Last year, IIM Kozhikode trained more than 3,400 executives through a wide gamut of programmes uniquely crafted for agile minds interested in thought-provoking questions and learning centred on business transformation and growth.

Top B-School in India (Source: NIRF 2022)

Best B-School India (Source: ARIIA 2021)

Know the Facilitators

Programme Chair and Lead Instructor
Atanu Adhikari

Geetha M

Shovan Chowdhury

Joffi Thomas

Deepak S Kumar

Arqum Mateen

AISHWARYA RAMASUNDARAM

Note: The above given is an indicative list of programme faculty members and is subject to change as per IIM Kozhikode’s discretion.

Programme Certification

Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ for each programme.
Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’ for each programme.

Programme Structure

Programme Fee

Instalment Pattern

Programme Fee

Programme Fee
Amount (in INR)

Application Fee

2000/- + GST

Total Fee (Strategy Programme)

1,40,000/- + GST

Total Fee (Analytics Programme)

1,40,000/- + GST

Total Program Fee (Dual Certification)

2,80,000/- + GST

*Easy EMI options available

View Plans

Instalment Pattern

Retention Fee
(Payable Within 7 Days from the Release of offer Letter)

60,000/- + GST

Instalment 1
(Strategy Programme)

40,000/- + GST

Instalment 2
(Strategy Programme)

40,000/- + GST

Instalment 3
(Analytics Programme)

60,000/- + GST

Instalment 4
(Analytics Programme)

40,000/- + GST

Instalment 5
(Analytics Programme)

40,000/- + GST

Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participant.
Application fee is not included in the instalment pattern

Admission Process

Talk to our Expert

The Jaro Advantage

Learning Support

Doubt Resolution

Networking

Learning Support

Unparalleled career guidance and support
Dedicated student support
Immersive and lifelong learning experiences

Doubt Resolution

Learn from the best-suited academic, faculty, and industry mentors
Be a part of discussions and forums for enhanced learning
Leverage peer-to-peer learning experience

Networking

Alumni Network of 3,00,000+ Professionals
Access to alumni events & other benefits
Stay up to date with the latest insights from your alma mater

Jaro Expedite - Career Booster

Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

Note: IIM Kozhikode or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Kozhikode is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds to analyse consumer data and make sound decisions about product and marketing strategies.

By clicking Start Application, you agree to our terms and conditions and our privacy policy.

You’ll learn

Dig into the Latest Product and Marketing Strategies to Shape your Business
Groom into Highest Calibre in Product and Marketing Functionalities
Understanding Conceptual Frameworks of Strategies and Analytics Marketing
Improve Cross-Functional, Managerial, and Strategic Leadership Competencies
Tackling Strategic Challenges using time Series Analytics Models
Understanding Myriad of Analytics Touchpoints
New age Concepts like Perceptual Dimensions, Cluster Analysis, Logistics Regression
Delve into Analytics Implementation, Framework and Formulation

Frequently Asked Questions

Is it Possible for me to acquire Executive Alumni Status from IIM Kozhikode?

Yes, after completing both programmes, participants will be granted alumni status by IIM Kozhikode.

The Alumni fee will be determined solely by the Alumni office and will be collected directly by IIMK.
This will occur only after the applications for “Executive Alumni” are approved by the appropriate authority, IIM Kozhikode.

Who Must attend the IIM Kozhikode Advanced Strategy & Analytics for Products and Marketing?

The IIM Kozhikode – ASAPM programme assists professionals in navigating the complexities of marketing, product development, and business strategy.
Professionals working in fields such as:
- Business Leaders
- Digital Analysts
- Marketing Managers
- Product Managers
- Academics and much more diversified profiles in product marketing strategy

Will IIM Kozhikode issue me a Certificate of Completion?

Yes! After meeting the requirements for this most dynamic dual certificate ASAPM programme, you are eligible to receive ‘Dual Certificate of Completion’ from IIM Kozhikode.

What is the total Programme fee for IIM Kozhikode- ASAPM?

This interactive dual certification programme – ASAPM from IIM Kozhikode has INR 2,80,000/- + GST.
This interactive individual certification programme – ASPM & AAPM from IIM Kozhikode has INR 1,40,000/- + GST.

What is the Available Mode of Delivery for the Dual Programs by IIM Kozhikode?

The dual certification programmes are delivered in Online Live interactive mode enriching participants’ learning experience using Direct to Device format.

Program Counsellor

- Advanced Strategy for Products and Marketing
- Advanced Analytics for Products and Marketing

Get Certified by IIM Kozhikode Dual Certification Programme

Certificate of Completion from IIM Kozhikode

Executive Alumni Status from IIM Kozhikode

Live Online Interactive Lectures by IIM Core Faculty

Peer to Peer Learning

Limited Intake Programme